Now you know why you are in business; you need to paint a picture of a future that feels tangible. To create a vision, you need to use your imagination to create a picture of where you want to be. Your vision, whilst aspirational, adds a level of realism so that people are really clear about what you are aiming for and by when.
In research conducted by Julie Straw et al for their book The Work of Leaders, they found that 72% of leaders said they simply didn’t have enough time to explore their vision. Yet 93% saw crafting a vision as a fundamental part of their job.
Quite simply, visioning is an essential skill of a leader, but one that many simply don’t find the time to do.
Think of it as daydreaming, when you put your mind to it, you can make the vision so real it’s almost tangible. It is not that easy for many, but if you can’t paint a picture for your people, inspiring them to follow your lead, you will always remain a manager, someone having to direct, tell, and drive others to perform.
Kennedy went on to communicate his vision with clarity.
"I believe that a nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and safely returning him to Earth."
At that time, they hadn’t really got a space programme. His vision would make it happen. He dreamed big, with boldness and confidence. To remain small and safe is to remain irrelevant in today’s fast-changing world.
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