Global teams might resemble virtual and hybrid teams in many ways, but they do have differences beyond virtual teams even though they often work virtually. However, global teams often have clusters of people working at a particular site which may form stronger working relationships or cliques. In a global team, you will work with your team across different time zones, languages and cultures and that may cause conflict, frustration and misunderstanding which often inhibit creativity.
Leaders must recognise and actively overcome the barriers that might impede the business’s success. There may be different employment laws, salaries and benefits across teams which may lead to resentment and difficulty enforcing working practices.

The Story
Sarah worked for a global pharmaceuticals company, her global sales team met 1 per year at the annual conference, but all other times she worked closely with her UK based colleagues and struggled to build relationships with her international colleagues.
The Problem:
The global sales director identified a number of situations where knowledge gained in one region was not shared with colleagues, leading to lack of innovation and knowledge sharing.
The Solution:
Sarah was asked to initiate a new approach, which included monthly forums to share best practices, quarterly 121 sessions with colleagues to build relationships and updating collaborative systems to create a knowledge hub. The result was increased team work, stronger relationships and more agile approach to solving problems.
The challenges that virtual, global or hybrid teams face might happen in the team formation stage. You start in the forming stage where everyone is polite and nice, putting their best image forward. As people get a little more comfortable, the storming phase begins, and we see power plays and hierarchies form. When that settles, the team moves to norming, where a daily pace and cultural norms embed. Everyone knows what they are doing and how things are done. Theoretically, the team moves to high performance. However, the reality is that many times, teams get stuck in storming and that becomes the norm. Such conflict might look like missed targets or confusion over responsibilities. On the other hand, you may be under-managing. When you under-manage you allow the culture and behaviours to naturally evolve. As a result, the team gets stuck in norming, doing things the way they have always done them, settling and drifting along unconsciously. LeaderX strives for high-performing teams and invests themselves in making teamwork a priority. If you would like to explore more about Team Formation, click the link below.
Additional Reading
- Advanced
Harvard Business Review article written by Tsedal Neeley
Leading culturally diverse teams
Forbes article by Claire Simier
Forbes Councils Member
Building trust across global teams
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