Throughout this course, you got clarity over the importance of effective communication, exploring how to create a message that has an impact on your audience. The most important aspect to remember is the structure, consistency and alignment from the leadership team so you all share the same message to ensure the consistency of the message. Then decide which communication channel is wise to consider depending on your message. 

Do you need to engage and onboard managers first to win hearts, minds and prepare them for questions? Or do you need to do a mass communication directly to all so everyone hears the message at the same time? Your approach will determine the communication plan. 

Now that you understand the purpose of authentic communication and you know how to get your message across using multiple channels, have a look at the tips below and revisit them regularly:

TOP TIPS FOR STRATEGIC COMMUNICATION:

  • There's no need to be all formal and business-like; when you speak from the heart, people will really follow you;
  • Create a connection between you and your audience so that they can receive your message with the impact that you intended;
  • When structuring your message, you need to create warmth and connection whilst giving stability and security;
  • Get to know your audience to ensure you transmit the message using the right channel;
  • You need to be specific and structured in your messaging, bring in your own personality and style, and then repeat the same message consistently over multiple channels, at least 7 times.

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