When you notice team members start to show more of themselves, voicing different opinions. As people work with each other, they begin to feel more comfortable challenging each other. They might even start annoying each other. Believe it or not, this is a good sign.

Behavioural level:

Members learn about individual working styles and gain confidence around each other. Conflict may arise and ā€˜storming’ occurs, perhaps in the form of curt emails, sharp comments or put-downs in meetings. Members vie for the leader’s attention and status in the team. If done positively, it shows up as seeking to add more value and opinions. When done negatively, it shows up by running down colleagues, dismissing others ideas or even excluding others. The leader must act swiftly to encourage good behaviours and address destructive behaviours as soo as they appear. Most of the teams I meet, even established teams, are stuck somewhere between storming and norming. The storming actually becomes the norm. It is so obvious to me as an outsider, yet team members are conditioned in the behaviours, and are blind to them. In the storming stage, people start pushing boundaries and some may start asserting their position. 

Some people dominate meetings, others might sit back and roll their eyes or shut people down. Some people may also belittle, withhold information, or try to form alliances. It is all very normal, but incredibly toxic for the team.

There may be a conflict between team members different working styles as a result of misunderstanding each other's intentions, or someone may challenge the leadership or jockey for position within the team. Frustrations become apparent and cliques can form, and grudges be held. 

Psychological level: 

People are feeling more familiar with each other, adopting the norms of the team. They may not feel safe, but they feel familiar. People seek to find out more about other group members, sharing more personal information, sharing feelings and frustrations. Subgroups and cliques begin to naturally form. You might see some people socialising at lunch time, gathering around the coffee machine or setting up informal communication channels, texting or becoming Facebook friends. They form alliances based around people who share ideas and values and with whom they feel the safest.

It is natural, but be mindful of that these "friendships" do not disrupt the whole teams cohesion and trust. This is the stage when power struggles start, as members begin to express or gain the confidence to act out more individual needs and their desire for status. This can derail the team’s need for cohesion. I guess you can see it as sibling rivalry in some ways.

So if you are in the "in" crowd, you feel more secure and powerful. If you are in the "out" crowd, resentment, disengagement and conflict arises. This is something to be really mindful of when leading remote or hybrid teams where the people online maybe pushed away due to proximity bias.

Leader’s role: 

Tune in, notice and act without becoming the parent in the sibling rivalry. If you want members to be accountable adults, then role model that in your own behaviours. LeaderX focuses team effort on building trust and dialogue, and naming the behaviours, surfacing tensions and working through conflict. They don't sweat the small stuff, but use leadership skills to make others aware of what is OK and what is not OK around here. They encourage people to take ownership of their behaviours and resolve issues themselves wherever possible.


A case study

A team stuck in storming were in passive aggressive conflict. James was detailed orientated, a conscientious personality type who liked a process. When he heard Magda's new ideas, he would block or dismiss them in meetings. Magda was an influencer and would try and get people on her side, meaning against James. They had forgotten that they were actually on the same team, solving the same problem, but from different perspectives.

 


During a team session using Everything DiSC, they were able to have open dialogue about their working styles and perspectives. They also identified how their storming behaviours were actually harming the team and making meetings painful for everyone. They were able to now appreciate each other and find a way to work together in the future. 



The leader had identified that there was a storming issue and invested in team building through dialogue to move the team forward. That is what a leader does. They notice when the team is getting in its own way and find solutions, no matter how uncomfortable it maybe. It builds trust and relationships in the long term. 


If you have not defined clearly how people will work and what the roles and responsibilities are then storming may become embedded and becomes the norm. As leader you can move people through storming quickly by addressing conflict head on in the agreed manner. 

Shortcuts to moving into the Norming stage

1. Name the behaviours.


2. Establish clear roles, responsibilities, processes, and systems.  


3. Keep your focus on the result, reminding members what they are there to do. 


4. Build trust and relationships and encourage members to be honest about their behaviour. 


5. Resolve conflicts quickly, acting as a mediator or facilitator where necessary. 


6. Do team activities, have frequent discussions and role model best behaviours. 


7. Remain positive and firm in the face of challenge to your leadership as people test your authority. 


8. Explain the stages to your team and coach them through the stages. 


Checklist


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