Your mission statement should provide total clarity and inform your strategy. Similar to the previous worksheets, to get you thinking about your purpose and vision, below is a PDF document for establishing your mission statement.
If you already have a mission, check it answers the questions on the worksheet and if you are just getting started take this as an opportunity to gather some ideas on creating your mission.
To ensure you have a clear and strategic mission statement, it is important it answers the following questions:
Reflection
1. What does your company do?
2. How do you do it?
3. What value do you provide and how?
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